About Digital Confidence Coaching & Sarah Hay
WITH 25+ years in the tech trenches, now I'm bringing those lessons to you.
If you've ever stared at your screen wondering how everyone else seems to 'just get it', you're not alone. Technology moves fast, and most of us never got a real user's guide. Hi, I'm Sarah.
For more than 25 years, I've worked on the inside of complex tech worlds—helping companies like FEDEX and Life Line Screening and IDEX build websites, launch stores, and use AI tools to grow.
I love taking something that feels overwhelming and making it simple. I led teams through digital transformations, building the kind of confidence that makes tech feel like a tool instead of a threat.
Why I Started Digital Confidence Coaching
I started noticing a gap. Small business owners, retirees, and working parents were asking the same questions big companies pay thousands to solve. I watched smart people shrink back from tools that could make life easier.
My mission is simple: translate decades of tech leadership into clear, friendly guidance. Technology should work for you, and I'm here to help you make that happen.
Tech and AI Coaching Credentials at a Glance
- 25+ years in digital marketing, ecommerce, and technology leadership
- Helped businesses grow revenueÂ
- Led digital transformation for 50+ business units
- B.S. Business Management, Kent State University Summa Cum Laude (3.86 GPA)
- Active volunteer search & rescue team member (OSRT)
What Makes Me Different
I'm a practitioner, not just a teacher. I've actually built and fixed the systems I explain. No eye-rolls, no tech-speak, and zero judgment.
My goal is your independence. I want you to walk away from our sessions feeling more capable—not more reliant on me. Real confidence means you can keep going on your own.
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Based in North Canton, Ohio, serving clients locally and online.
You don't have to keep feeling left behind by technology. Let's have a conversation — no pressure, no commitment — and figure out exactly where I can help.
My mission is to make technology approachable, accessible, and empowering for every generation.
I bridge the digital divide for small business owners, working professionals, and retirees by providing patient, expert AI and tech coaching that turns digital frustration into everyday mastery.